Time Management – Delegate

March 2, 2015 in Business Tips, Goal Setting, Photography Entrepreneurship, Photography Marketing Tips, Photography Workflow, Time Management by admin

Time Management – Delegate

Building on our time management techniques from the past three posts, today I want to talk about Rory Vaden’s “Procrastinate on Purpose” step of Delegate. Once you have asked yourself… “can I eliminate this?”, and “can I automate this?”, if your task has not been handled yet, you move to the next stage – delegate. This is when you ask the question… “can I delegate this”? Now, I have to admit, delegate is the hardest step of time management for me. It always has been. For years, decades even, I have struggled with delegating things. Why? Because I did not have, what Rory Vaden calls, the permission of imperfect. I have always felt that, for the tasks that I needed to get done on a daily basis, that I could do it either faster, better or both, than having someone else do the task. I know that sounds ridiculously arrogant, but it was also true. After all, for most of these tasks, I was doing things inside my own business, things that related to systems that I myself had developed. I knew these tasks inside and out. I could practically do them in my sleep. Delegating them seemed like a ludicrous option. Even Rory says I was “right”… which is probably the only reason I was willing to listen to his explanation of why I needed to delegate anyway (LOL).

Rory says that it takes up to 2.5 hours to teach someone how to do a task that takes 5 minutes. YIKES! 2.5 HOURS! No wonder I was thinking I couldn’t afford to delegate anything. That’s a lot of time management! However, I was missing a key ingredient to this thought process. And that was this… once I have taught that person how to do the task, not only can I focus on something else, but they actually get better and better and better at doing the task. This speeds up the efficiency of the task, and ensures that my clients are being handled much more effectively than they were when I myself was doing everything. With someone else handling the time management of these tasks that are less significant to my making an impact on the world, now I can focus on those things that are significant. If you don’t remember from my earlier post, significance is how long something matters. Significant things are things that will matter years down the line. Me answering my phone right now, is not significant years from now. However, me developing a training program for my team to answer the phone effectively and efficiently, will matter years from now. Once I have delegated incoming phone calls to my team, and trained them to do it well, I can move on to the next item on my list that will be significant to my life or my business.

Here is Rory Vaden’s focus funnel again. Notice how each of our first three steps have handled a lot of tasks already. Just you wait until we get to the next stage. You are going to LOVE IT!

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What can you delegate inside your business? If you are a photographer, unless you get some sort of fulfillment and enjoyment from retouching your own work… DELEGATE IT! Retouching is time-consuming… and boring. It is tedious! And, it is extremely cheap to delegate! If you don’t already have a source for this, I recommend www.retouchup.com . They are inexpensive, professional, and fast! If you are not happy with what they did on your images, you can have them re-done for FREE. I get most of my images back before 24 hours are up. And… you can try them for FREE. Click HERE if you want to try them out.

There are probably many tasks like this in your business that you can delegate. You can delegate using a virtual assistant. You can delegate SEO, social media, email marketing.

Leave your answer to the question… “What can I delegate in my business?” in the comments below. And, I’ll see you here next time for the last two steps of the focus funnel. 🙂

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