Choose Your Stand to grow your photography business

Today’s photography business tip is to choose your Stand. We have talked about creating your stand before, but I want to re-visit it today as we are on the precipice of a brand new year. Today we say goodbye to 2014, and we usher in 2015. Today is a great day to celebrate everything you have accomplished this year, and to ponder what is next for you… in your life and in your business. And that’s why I want to talk about choosing your Stand.

Millions of people will be making New Year’s Resolutions today and tomorrow. They will be creating grand promises… passionate goals for the upcoming year. And that is really cool! I love the idea of a fresh start, with a new year and new goals to get inspired. But I also believe that there is something far more powerful than any resolution or goal, and that is your Stand.

What is a Stand? It’s exactly what it sounds like… it’s what you stand for. It is who you are in the world, regardless of the role you are playing at the time. Your stand is timeless. It is Who you Are, not What You Do. It is not your career choice (photographer) or your goals (do a million dollars in sales), it is not your resolutions (lose 20 pounds). It is your Why. Why you exist in this world. What you exemplify with every particle of your being.

Getting clear on why you are here on this planet, and choosing a word that you can call upon to ignite your passion and inspire yourself and others is quite possibly THE most powerful thing that you can do for you, your clients, your family, and your business. When you can get clear on your Stand, people will rally around you to assist. People who are inspired by your why will be drawn to you. And people who don’t fit your why will start to fall away… leaving you surrounded by those who will add fuel to your passion and propel you toward your true purpose.

So why do I care about this so much right now? Well… because I have just recently realized that I have been disconnected from my why. I got caught up in the details, and I got sidetracked by trying to save something that I really needed to let go of. I was so busy stubbornly holding on to this thing that I thought was really important, and trying to get it to work, that I missed the fact that it simply wasn’t workable… and it never was going to be. When I looked up from my dogged pursuit of problem-solving, I realized that I had lost nearly everything that was important to me. I had let this thing do severe damage to my business, my family, my health, and my emotional well-being. And I had lost track of my stand… my purpose… my very being.

Maybe you feel a little like that too. Maybe there is something in your life that has been draining you of your energy and your passion, but you haven’t been willing to let it go. Or maybe, you just don’t feel lit up with passion about your life. Well… if that is so… Today is The Day! Today is the day for freedom and clarity. Today is the day to reconnect with who you are and what you stand for. Most of us were raised to think that much of what we are able to be, have or do in this world is limited. But it is not. We are unlimited beings, full of possibility, and able to choose who we want to be and what we want to create. So now is the time.

What do you stand for? Ask yourself this question, and think about what lights you up. What has always lit you up? If you could no longer be a photographer, what would still be there underneath “photographer” that is who you are… at your core? Find a word that lights you up.

For me that word is possibility. That is what I stand for. I stand for breaking through seeming impossibility myself, and assisting others to do the same for themselves. Whatever blocks seem to be in your way can be removed. They can be broken through. Your challenges can be overcome. And who I am is the person who will get you in touch with that belief, while, together, we clear away the fog that is obscuring your path.

The really cool thing about choosing a Stand is that it is who you are regardless of what you are doing. For example, above I explained how Possibility fits into my coaching practice. But what about when I am not coaching? What about when I am speaking, training or photographing clients? Because my Stand is not about What I am doing, it infuses everything I do. It inspires every action and gives me a strong foundation from which to make every decision and every choice. Remembering this is what eventually pulled me out of my recent situation. I thought that I was standing for possibility. But I was actually trying to force something, and force is the opposite of possibility. Force is a product of fear, and possibility is a product of love. I believed, while I was operating from fear, that I was doing everything I could to solve the problem. But I was actually perpetuating it by succumbing to fear and manipulation. When I was able to step back a bit and get in touch with my Stand of possibility, it became clear that the solution was to let it go. From my Stand of possibility, I am present, and I am clear. I am a better speaker, trainer, photographer and coach. Because I am focused on why I am doing what I do the What of what I do gets handled in the background. I am more connected to source energy, and best of all… I am free.

Having a clear Stand, or as some call it, Why, ┬ácan simplify everything in your business and your life. It can remove the distractions of the details that can become so overwhelming at times. Creating a marketing plan, setting up your chart of accounts, payroll, hiring and firing, all of the things that you need to handle in your business will become easier when you have an undercurrent of an amazing purpose for Why you do what you do. Your Stand is the rock on which to build your business foundation. So, if you haven’t already done so, create your Stand TODAY, and start 2015 with a strong foundation for success.

If you want to learn more about this, “Start with why” is an amazing book that can help you get even more clarity of purpose. I highly recommend the audio version, that you can carry with you on your phone to help remind you every day how to live from your Stand … or your Why.

Please share with me your Stand, so that I can support you in being who you have chosen to be in the world. Give me one word that speaks to you, and everyone around you, what you stand for and/or why you do what you do.

Happy New Year!!!

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