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#1 Habit of Successful Photographers – Focus on YOU to grow your photography business

Today I would like to share with you the #1 habit of successful photographers (as I see it). Obviously this is my opinion, and not based on some highly touted scientific research, but it is based on the 15+ years of running a profitable photography business. You are not going to read this anywhere else, because this is not what most people want to hear. There are lots of photography business gurus on the internet touting their “7 easy steps to” this and their “5 custom phases” for that.  And,  I am not saying that their steps are wrong or flawed in any way. Heck! I myself give away a 4 step process on my blog. However , the way that things are marketed these days has led us, as business owners, and as human beings, to be convinced that we can have instant success… instant results… and instantaneous prosperity. We have been duped into believing that instant is the way to go, and that is is preferred to the “old school” values of integrity and hard work. But unfortunately, that simply isn’t how the universe works. You can’t lose the 20 pounds you gained over a two year period, in two weeks. You can’t spontaneously manifest a skyscraper, and you can’t create a stable and profitable business overnight… using 5-9 easy steps.

If you really want to build something of value, you need to focus on the place where you  have the most amount of power and influence… on YOU. When you are a photography business owner, YOU are your business. You might have employees that work with you, but YOU are in charge of the vision for your company, and that means that you  have to work on YOU. You need to develop yourself into a leader if you want to lead a great organization. (Even if that organization only consists of one person). You need to develop yourself as an artist, if you want to be known for your art, and you need to create the mindset of prosperity and success, if you ever hope to manifest that in your life and in your business. And you have to take care of your mind and body so that you can have the energy and focus necessary to really make an impact on the world.

As we approach 2015, now is a great time to reflect on what’s missing. Not to focus on it, with fear. That will just create what you DON’T want. But to root out what is going wrong, so that you can focus on that which will transform it. January is a great time to plan out your year, and the end of December is a wonderful time to reflect on the previous year to help you create an effective plan.

Ask yourself, What is missing in ME, that if I developed it, my business in 2015 would create more success and prosperity? Whew! That’s a big question… right? Even with the level of success that I have been able to create, when I ask myself that question, I get lots of answers to “what’s missing?” So you probably will too. The list might even have you feeling overwhelmed. But that’s ok. After all… overwhelm is probably one of the things that you need to address. So, if overwhelm is your immediate feeling, then you have already rooted out a major issue. Facing that issue head on is going to start the process of transformation. The fact of the matter is that most photographers do not have the skills needed to run a successful photography business. Most photographers like to take pictures. It is, after all, what drew us to photography in the first place. But most photographers are not skilled business owners or leaders. And those skills are MORE important than photography skills in creating a successful business. Entrepreneurial skills are critical to building a business that works. And, for a creative person, those are probably the last things you want to focus on. But here is the good news. Those skills are the exact things that will free you up to do your photography. If you can build a stable business that works, you will have your time freed up to concentrate on your art. Unless you are extraordinarily talented as a photographer, you will never be a successful profitable photography business owner until you develop yourself. Even most of the incredibly talented and famous artists didn’t become popular until after their death. And, you certainly don’t want that!

I don’t usually share videos from other coaches, but this one is so good, so timely, and so relevant to you… and to me, that I had to.

If you can take some time to listen to, and implement the advice in this video, your 2015 could be AMAZING! Develop these 5 habits in YOU, and watch your business SOAR! (And lest you feel like I am contradicting myself… these aren’t 5 “easy steps”. Creating powerful “habits” is all about YOU. The time that you spend focusing on improving YOU will never be wasted. Even if you decide later that being a photography business owner is not for you. These powerful productive habits will be with you as long as you are on this earth. And, who knows, maybe they will even come in handy after that).

 

My thanks go out to Evan Carmichael for this video.

 

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Positioning your photography business- Avoid becoming a commodity

Positioning your photography business can be a challenge, especially in the competitive environment of professional photography today. With so many photographers to choose from, potential customers can get overwhelmed and can end up choosing a photographer on price alone. This is not a win for the photographer or for the client. But potential clients may not know anything else to ask about except for the price, so you need to have a strategy for positioning yourself and your business in a way that keeps them from viewing your business as a commodity. One great way to do that is to position yourself as an expert. If you are positioned in your market and your community as the photography expert, then people who are looking for a photographer will have another reason to choose you… one that isn’t tied to price. Because you can’t compete on price these days. There are too many photographers out there that are willing to give their photography away for next to nothing… or even nothing at all. And you can’t run a profitable photography business that way. So get out there and speak, join photography organizations and earn degrees through PPA. Give your potential clients a taste of who you are and what you can do for them, and avoid doing the things that will place you into the price only or commodity category.

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