Photography Tips – Understand Exposure and White Balance

To maintain consistency in your images for your photography business, it is critical that you understand proper exposure and white balance, and how to obtain them in your camera. In this photography tips video I show you a couple of tools that we use to get proper exposure and white balance. You don’t need to get these specific tools, although the X-Rite Color Checker and the target/reflector we use are great ones to choose, you do need to have a plan and a system for how you will consistently get good exposure and white balance in your images.