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Photography Business Tips – Consider the source when searching out photography education

Your photography business is unique. It’s not going to be exactly like anyone else’s. Even if you purchase a franchise, there is always going to be one hugely unique factor, and that’s YOU. I am constantly advocating education, and photography education, even for long-term pros, is a must. But it is also easy to become overwhelmed and confused when attending seminars and classes on photography. And that is because everybody’s business is different. Every photographer has a different brand, and different philosophies for running their photography business. So there is seemingly a lot of conflicting information out there.

What is really important is that you seek out the education that will be most relevant to your type of photography and your brand. The best tips you are going to get are those that you get from folks doing work similar to yours, with similar photography clients and a similar philosophy. In the past, we took classes from folks who photographed schools and events, because that was the type of photography we focused on. But now that we have a portrait studio, we need to learn from a different type of photographer. It’s not that either of our teachers was better than the other… they were just more relevant to us at the time.
Focus is so key, when running a photography business, so do what you can to focus your marketing to your ideal client, and your education to your ideal business model.


How to grow your photography business – Photography & Business Tips – Begin with the final images in mind

Visualizing the final photographic images that you want to create, and even the photography products that you will use to display those images, will greatly enhance your image quality and your client satisfaction.


How to grow your photography business – Photography & Business Tips – Don’t compare yourself to other photographers

Whether you are a seasoned professional photographer or a newbie photographer, comparing yourself to others is not the best way for you to grow. Focus on what you can improve upon, and always strive to do better than yesterday, and your photography will continue to improve day after day.


How to start a photography business – Photography & Business Tips – Ralph Romaguera PPA Chairman of The Board

Join me at SWPPA as I talk with Ralph Romaguera, Chairman of The Board of the Professional Photographers of America, who shares with us why professional photographers need to be members of PPA.