Photography web site tip – It’s not about traffic it’s about conversions

Is your photography website converting? Do you even know what that means? In many businesses that have web sites, a conversion is simply a sale on the site. Traffic comes in, and the conversion percentage is the number of those people who actually buy a product on the site. But when you are a photographer, a conversion is not so impersonal. Your photography web site needs to effectively convince your visitor to contact you… hopefully by phone, because this is your best chance to book their photography session. And traffic does you no good at all if nobody is doing that. A lot of photographers have really pretty web sites that are completely ineffective. Their photographs are nice, but there are components missing that keep visitors from picking up the phone.
Does your photography web site convert? And, are the people that call you the target market you are going after? If not… you may need to re-vamp your photography web site a bit.
Tell me what your biggest challenge is with creating an effective web site. What questions do you have about your photography web site. Then… on Friday I will announce the winner of a one on one web site analysis for the best comment and/or question.