Photography business tip – Speak to grow your business

November 1, 2014 in Business Tips, Fear, How to start a photography business, Photography Tips by admin

Today’s Photography business tip is to speak to grow your business.

This week I had the honor of speaking for the Digital Divas of Precision Camera here in Austin, and it reminded me of one of my favorite photography business tips… Public speaking. Public speaking has been shown in studies to be higher on the list of human fears than even death. So don’t be surprised if the idea of doing this sort of thing on a regular basis makes you break out into a cold sweat. But, if you really think about it, the fact that speaking to groups strikes fear into the hearts of most people , is really a business advantage…To You. ┬áSince setting yourself apart from all of the other photographers is quite possibly the best way to grow your business, if you can learn to speak, then you will have a distinct advantage over them.

Ther are lots of opportunities and reasons to speak as a photography business owner. Here are some of my favorites.

Opportunities: PPA Guild Meetings, mother’s groups, event networking groups, photography enthusiasts groups, photography conventions,mand wedding and bridal planning events.

Reasons: networking, be seen as an expert, become known as someone who gives back, share ideas with other speakers and photographers, earn additional income, and many others.

This January I will begin teaching at Precision Camera. While this is a great way to position yourself as an expert, you don’t necessarily need to create a course or formal class to gain big from speaking. Just developing a twenty minute presentation to a mother’s group can be a great way to find new clients.

And, if speaking does scare you, you will get the added bonus of overcoming your fear…which can give you a great feeling of accomplishment…not a bad bonus!

My speaking experience this week was a ton of fun! What a fabulous group. These ladies sure know how to throw a party. And, it didn’t hurt that it was a Halloween party, and most everyone was dressed up. I can’t remember the last time I spoke in front of people when I wasnt nervous at all… Well maybe a tiny bit. But all those costumes kept me from having to picture the audience members in their underwear.

If you want to grow your photography business by speaking, you can start slow. Join a networking group and ask for five or ten minutes to tell the other members about what you do. The more you talk in front of groups, the easier it will be, and someday, like it has for me, it may even become fun!

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