Photography Business Goal Setting – Leave a Legacy

April 15, 2015 in Business Tips, Goal Setting, How to start a photography business by admin

Photography Business Goal Setting – Leave a Legacy

One of the best exercises I have ever participated in was one I learned many years ago when I was voraciously reading every book I could find on personal development. I was running a photography business for another company at the time, and I really wanted to succeed. I wish I could remember which book I was reading, because I would recommend it to you, but sadly… no. Anyway, in this amazing book, that I can’t remember the name of, there was an exercise on how to leave a legacy. You see, one of the biggest differences between successful and unsuccessful people is how long term their thinking is. Unsuccessful people, and business owners, think very short term… they have a paycheck to paycheck type of thinking (or mentality). They don’t really plan for the future. They let life happen to them (and their businesses). If you asked them what their 12 month goals were, they would probably tell you that they don’t even have goals for this week. But successful people, and business owners, think long term. And the more successful they are, the more long-term their thinking is. One reason why running a photography business can be so overwhelming is, that as artists, we tend to get easily distracted. “Squirrel” or “shiny object syndrome” seems to dominate many photography business owners thoughts. But this is mainly because most photographers, especially those without much business experience, are thinking way too short term. The solution to this problem is to take a long term approach to your photography business… which brings me back to my favorite exercise… the question of how to leave a legacy.

The way that you do this is to stop for a few minutes. Turn off all distractions, and close your eyes. Take a few deep breaths and relax. Then picture your funeral. Picture your loved ones around your casket. And then … imaging what they are saying. What are they remembering about you and the mark you left on the world? Were you loved? Did you love? How did you contribute to your family, your community and your friends? What do they remember as your best qualities? What legacy did you leave?

Now open your eyes and ask yourself if you are on track to becoming the person that you want to be remembered as. Are you designing your photography business and your life so that you can leave a wonderful and inspiring legacy? We only have so much time on this earth to be, do and have all that we were put here for. If you aren’t the path that you want to be on… then now is your chance. You get to decide the legacy you want to leave. Design that legacy now… and get to work… while you still can.

One of the reasons why I have not been blogging as much, or video blogging, like I was in 2014, is that I to have been designing the legacy I want to leave. I have been soul-searching to make sure that my photography business, and my coaching businesses are aligned with my long term goals. I have been working on developing ideas for courses and group coaching, so that I can impact more people’s lives and businesses. Stay tuned. In the coming weeks and months, I plan to add new and exciting dimensions to the blog, that I hope will have a positive impact on you and your photography business.

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