My photography business philosophy – “Everything Counts”

March 29, 2015 in Business Tips, Goal Setting by admin

I have a photography business philosophy that helps guide me and my photography business. It’s a philosophy that I learned from Jim Rohn, one of the pioneers in the personal and professional development field. I think, at my core, I always believed that perfection was the way to do things. Because of the way I was raised, in a fundamentalist Christian household, I often felt a lot of shame when I made mistakes. So, I grew up trying to be perfect. As you might guess, I failed at that, practically 100% of the time. OK… 100% of the time.

So when I heard Jim Rohn’s tapes (yes cassette tapes is how most of my personal development information was purchased in those days). I felt a significant amount of freedom from his business philosophy that “everything counts”. And, I began to incorporate it into my own photography business philosophy. What does “everything counts” mean? Well, for me, it is a reminder to focus on progress rather than perfection. You see, everything that you do in your life counts… either to move you, and your photography business, forward, or to move it backward. And, that was really good news to me. Because I was doing a lot to grow my photography business. But before I heard Jim speak, I wasn’t giving myself very much credit for that. Because, in my mind, it wasn’t perfect… Yet. After all, I fully expected that it would be one day. It had to be, because I needed it to be perfect. I didn’t realize that trying to make my photography business perfect was going to kill it. All that I could see was what was wrong with it. Since there is no way that we will ever attain perfection, something will always be wrong with it if we are measuring against that scale. So I stopped doing that. I became a proponent of good enough, in one-step-at-a-time, in the idea that everything counts. Every time I pick up that phone and call someone who is holding an event to enroll them in the idea of using my company for their photography… that counts. And, every time I don’t pick up that phone, when I know it is the thing to do, that counts too. We are always either moving forward, or moving backward. There is no such thing as standing still. But, since everything counts, all you need for progress is to do more things to move you forward than to move backward. That’s all. And, if you can incorporate some habits in each area that moves your photography business forward each day, then as soon as you have done those things… you are already ahead of the curve.

So what small steps can you take in your photography business today that will count toward progress? What potential partner can you approach today? What blog post can you write to serve your clients? What donation can you make to a non-profit organization that is close to your heart? What system can you put in place that will save you time tomorrow?

It doesn’t have to be big to count. It doesn’t have to be dramatic to count. And… it doesn’t have to be perfect. We learn more from our mistakes than we do from our successes. So drop the pursuit of perfection, and embrace moving forward, one step at a time. Because in your photography business, as in mine… “Everything counts”.

Here’s a link to one of Jim Rohn’s videos on the topic of “measurable progress in reasonable time”. I LOVE listening to Jim Rohn.