How to grow your photography business – Business Tip – Limit your client’s image selections

March 28, 2014 in Business Tips, How to start a photography business, Photography Tips, Photography Workflow by admin

One of the best ways to speed up the photography ordering appointment and reduce overwhelm for your portrait client is to reduce the number of images that you show your client. If you want to be able to grow your photography business, year after year, and have it be profitable and contribute significantly to your clients… this is a MUST!

We try to keep the selections to only 1-3 images per pose. While this may seem like a disservice to your client at first, you need to realize that limiting a person’s selections actually increases their enjoyment and ability to make decisions. There was a study done with flavors of jelly where a large number of selections were made available to the shoppers… let’s say somewhere in the neighborhood of 24 different flavors. Then they reduced the number to just four flavors. When they did this, sales skyrocketed. Your photography clients will be much more likely to purchase and to purchase larger wall portraits if their choices are limited. If they see hundreds of images, they will never be able to choose, and you are going to end up losing that sale. Not to mention, that you client is going to lose out too. They came to you as a photographer to photograph their family and provide them with beautiful images that they will treasure. But if they can’t make a decision, they will not get their needs met.

It seems counterintuitive, but it’s really true… the less choices you give them, the happier your photography clients are going to be in the end… and so will you!

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