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#1 Habit of Successful Photographers – Focus on YOU to grow your photography business

December 22, 2014 in Business Tips, Goal Setting, photographing groups by admin

Today I would like to share with you the #1 habit of successful photographers (as I see it). Obviously this is my opinion, and not based on some highly touted scientific research, but it is based on the 15+ years of running a profitable photography business. You are not going to read this anywhere else, because this is not what most people want to hear. There are lots of photography business gurus on the internet touting their “7 easy steps to” this and their “5 custom phases” for that.  And,  I am not saying that their steps are wrong or flawed in any way. Heck! I myself give away a 4 step process on my blog. However , the way that things are marketed these days has led us, as business owners, and as human beings, to be convinced that we can have instant success… instant results… and instantaneous prosperity. We have been duped into believing that instant is the way to go, and that is is preferred to the “old school” values of integrity and hard work. But unfortunately, that simply isn’t how the universe works. You can’t lose the 20 pounds you gained over a two year period, in two weeks. You can’t spontaneously manifest a skyscraper, and you can’t create a stable and profitable business overnight… using 5-9 easy steps.

If you really want to build something of value, you need to focus on the place where you  have the most amount of power and influence… on YOU. When you are a photography business owner, YOU are your business. You might have employees that work with you, but YOU are in charge of the vision for your company, and that means that you  have to work on YOU. You need to develop yourself into a leader if you want to lead a great organization. (Even if that organization only consists of one person). You need to develop yourself as an artist, if you want to be known for your art, and you need to create the mindset of prosperity and success, if you ever hope to manifest that in your life and in your business. And you have to take care of your mind and body so that you can have the energy and focus necessary to really make an impact on the world.

As we approach 2015, now is a great time to reflect on what’s missing. Not to focus on it, with fear. That will just create what you DON’T want. But to root out what is going wrong, so that you can focus on that which will transform it. January is a great time to plan out your year, and the end of December is a wonderful time to reflect on the previous year to help you create an effective plan.

Ask yourself, What is missing in ME, that if I developed it, my business in 2015 would create more success and prosperity? Whew! That’s a big question… right? Even with the level of success that I have been able to create, when I ask myself that question, I get lots of answers to “what’s missing?” So you probably will too. The list might even have you feeling overwhelmed. But that’s ok. After all… overwhelm is probably one of the things that you need to address. So, if overwhelm is your immediate feeling, then you have already rooted out a major issue. Facing that issue head on is going to start the process of transformation. The fact of the matter is that most photographers do not have the skills needed to run a successful photography business. Most photographers like to take pictures. It is, after all, what drew us to photography in the first place. But most photographers are not skilled business owners or leaders. And those skills are MORE important than photography skills in creating a successful business. Entrepreneurial skills are critical to building a business that works. And, for a creative person, those are probably the last things you want to focus on. But here is the good news. Those skills are the exact things that will free you up to do your photography. If you can build a stable business that works, you will have your time freed up to concentrate on your art. Unless you are extraordinarily talented as a photographer, you will never be a successful profitable photography business owner until you develop yourself. Even most of the incredibly talented and famous artists didn’t become popular until after their death. And, you certainly don’t want that!

I don’t usually share videos from other coaches, but this one is so good, so timely, and so relevant to you… and to me, that I had to.

If you can take some time to listen to, and implement the advice in this video, your 2015 could be AMAZING! Develop these 5 habits in YOU, and watch your business SOAR! (And lest you feel like I am contradicting myself… these aren’t 5 “easy steps”. Creating powerful “habits” is all about YOU. The time that you spend focusing on improving YOU will never be wasted. Even if you decide later that being a photography business owner is not for you. These powerful productive habits will be with you as long as you are on this earth. And, who knows, maybe they will even come in handy after that).

 

My thanks go out to Evan Carmichael for this video.

 

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by admin

Photography Business Tip – Set An Intention

October 10, 2014 in Business Tips, Goal Setting, How to start a photography business by admin

Today’s tip is to set an intention.

Goals Vs Intentions:

I talk a lot about goal setting in my posts and videos. That’s because I believe setting goals is really important, but it’s not the most important thing. Goals are very business oriented. They can help you focus and visualize an outcome that can keep you operating profitably. That’s because goals are specific and measurable. They are all about time frames and dollar amounts. So, from a profit and loss perspective, goals are necessary. But, they are not always the best way to get the outcome you are striving for. Especially if you have a tendency to attack challenges head on.

Let me explain what I mean. Let’s say you have a goal for a $2000 sales average in your studio. Coming from this place can have some unintended outcomes. With this goal foremost in your mind, you might come on a little strong. You might end up being veiwed as pushy or aggressive. And this could serve to alienate your clients. The energy that you exude when attempting to “sell” someone is much different from the energy you put forth when you are, let’s say, building a friendship. In a friendship, your “goal” is not to sell them, it is to relate, to communicate, to share and to experience growth and meaning together.

This is where using an intention can come to the rescue. I’m not suggesting that you remove your goals. But if you can add an intention to your sales presentation, that super cedes any other goal that you might have, then you can add a human element, a relationship element, that will be much better for your overall outcome. For example, if you add the intention that your client be well served in the sale… that they are thrilled with the portraits they choose… and that they leave your studio feeling like they just made the best decision of their lives, with portraits they will treasure for a lifetime… don’t you think that you will act differently in that sale? When your focus shifts from what you want ($2000) to what they want (thrilled with purchase) you will be able to ask the right questions and assist them in choosing the best items for them. If you intend them to leave thrilled… then you have a much better chance of them doing so. As for that $2000 sale… believe it or not, you have a much better chance of obtaining it this way than you did pushing them into it. And a much better chance that they will tell their friends about how great you are.

Intentions can be life savers. Difficult conversations, when begun with a positive intention, will flow much more smoothly. When your focus stays off of getting things your way, and shifts to the health, happiness and benefits for the other person… Magic Happens!

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by admin

Photography Business SWOT Analysis

July 2, 2014 in Business Tips, Goal Setting, How to start a photography business, Photography Entrepreneurship by admin

Today’s photography tip is to perform a SWOT analysis on your photography business. With this being the beginning of the third quarter, now is a great time to do some planning and some analysis of how far you have come thus far. A SWOT analysis looks at your photography business from the perspective of your company’s strengths, weaknesses, opportunities and threats. Looking at your photography business in this way, will help you to narrow your focus to accomplishing those things that will have the most impact on your bottom line.

Here is an example of a SWOT analysis that you can use as a guide.

SWOT analysis

If you would like another great tool for improving your photography business, grab your free copy of The Cure for Shiny-Object-Syndrome below.

The Cure for Shiny-Object-Syndrome

 

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by admin

Photography Business Tips – Free Daily Organizer

May 22, 2014 in Business Tips, Goal Setting, Time Management by admin

Today’s photography business tip is to find a tool that you can use to keep yourself organized on a daily basis. You not only need to be able to organize your day to day and short term goals, but you also need a way to keep yourself on track for long term goals. I created my own little system for keeping myself organized that saves me a bunch of time and helps me keep myself on track. It’s so easy to get distracted by things like email and Facebook, especially if you are already overwhelmed by too many tasks, but my little system really helps me stay focused on the important things I need to get done.
I have a treat for you today! Below is a link to download my FREE daily organizer. It will only be online until Saturday, so download it quick… and try it out. And… I would LOVE to get your feedback on how helpful it is for you. Please comment below after you have had a chance to try it out.

This link will only be available until Saturday May 24th, 2014, so don’t delay.

Click HERE to download

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by admin

Grow a successful photography business – Tips – Take care of You!

April 8, 2014 in Business Tips, Goal Setting, Photography Entrepreneurship, Uncategorized by admin

I know it seems a little silly to make this a photography or business tip, but if you have been in the photography industry for any length of time you know it’s easy to get burned out. Photography starts out as a passion and a huge joy in our lives, but after years of learning business, marketing, and trying to keep our focus on the photography side our business, it can lead to burnout… Big Time! Whether you are a new photographer or have been in the photography industry for years, it’s really important that you make yourself the TOP priority. You have to take care of yourself. Noone else is going to do it for you, and you can’t run a successful photography business without a leader at the helm who is fit, healthy, confident and moving forward with a passionate plan.
Do what you need to keep yourself on track… exercise, eat right, feed your mind with inspiring stuff, even pray a little (if that works for you), but make sure you take care of YOU. Cause your photography business is going to be in BIG TROUBLE if YOU aren’t doing well. Being a leader can be a real challenge… but it’s incredibly rewarding… and it’s the way you are going to leave your mark on the world. So don’t forget to take care of YOU!

XOXOXOXO!

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by admin

Grow your photography business – Photography & Business Tips – Do that things you have been putting off

March 24, 2014 in Business Tips, Goal Setting, Time Management by admin

If you do what you’ve always done, you’ll get what you’ve always gotten. It’s always easier in business to find things to do that you enjoy than to do those things that you know you should be doing. That’s just human nature. But, in your photography business, you have got to discipline yourself to do the things you know you need to do in order to succeed. If you don’t, your photography business is going to continue to produce the results that it always has. Now… if your photography business is bringing you everything that you ever wanted it to… that GREAT! Keep doing what you’re doing. But if it isn’t… get to that thing you know you’ve been putting off, and create a block of time to get it done… and DO IT!

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How to grow your photography business – Photography & Business Tips – Begin with the final images in mind

March 21, 2014 in Goal Setting, How to start a photography business, Photography Tips, Photography Workflow by admin

Visualizing the final photographic images that you want to create, and even the photography products that you will use to display those images, will greatly enhance your image quality and your client satisfaction.

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Start your photography business – photography tips and business tips – SWPPA Convention

March 13, 2014 in 12 Elements of a Merit Image, Business Tips, Goal Setting, How to start a photography business, Photography Entrepreneurship, Photography Tips by admin

One of the best things you can do to give your photography and your business a real jolt is to attend photography conventions. This week we are here at the Southwest Professional Photographers of America Convention happening in Arlington Texas. Join me while I enter print competition, attend classes and check out the awesome trade show.

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by gtpkate

Photography Business Tips – Failing your way to Success

February 26, 2014 in Business Tips, Fear, Goal Setting by gtpkate

While most people view failure as a negative in their lives or their businesses, failure is actually just a stepping stone to future success. As a wise man once said “there are no unrealistic goals, only unrealistic time frames”. What he meant by that is that, for the most part, anything that you want to accomplish is possible… you just have to keep going and never quit. Often people will quit when things get difficult, but if you can hang in there through the temporary failures, your success is almost assured.

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by gtpkate

Photography Business Tips – Get A Coach!

February 24, 2014 in Business Tips, Goal Setting, Photography Entrepreneurship, Photography Tips, Time Management by gtpkate

If you are struggling with anything in your business or your life, a great way to power through it is to get a coach. Nobody in sports would ever consider going it alone, and in the photography business, you shouldn’t either. Building a photography business requires a lot of skills, many of which you won’t have when you first start out, and you will be much better served by having a mentor or a coach than you will by trying to figure everything out yourself.

What’s your biggest challenge right now in your business or your life? What are you struggling with?

I will be choosing one person’s comment from the comments on this post in the next 72 hours to give out a free 30 minute coaching session with me… One On One to help make a difference in the area you are having the biggest challenge right now. So… What can I help you with… photography?… business?… organization?

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