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Photography business tip – Speak to grow your business

November 1, 2014 in Business Tips, Fear, How to start a photography business, Photography Tips by admin

Today’s Photography business tip is to speak to grow your business.

This week I had the honor of speaking for the Digital Divas of Precision Camera here in Austin, and it reminded me of one of my favorite photography business tips… Public speaking. Public speaking has been shown in studies to be higher on the list of human fears than even death. So don’t be surprised if the idea of doing this sort of thing on a regular basis makes you break out into a cold sweat. But, if you really think about it, the fact that speaking to groups strikes fear into the hearts of most people , is really a business advantage…To You. ┬áSince setting yourself apart from all of the other photographers is quite possibly the best way to grow your business, if you can learn to speak, then you will have a distinct advantage over them.

Ther are lots of opportunities and reasons to speak as a photography business owner. Here are some of my favorites.

Opportunities: PPA Guild Meetings, mother’s groups, event networking groups, photography enthusiasts groups, photography conventions,mand wedding and bridal planning events.

Reasons: networking, be seen as an expert, become known as someone who gives back, share ideas with other speakers and photographers, earn additional income, and many others.

This January I will begin teaching at Precision Camera. While this is a great way to position yourself as an expert, you don’t necessarily need to create a course or formal class to gain big from speaking. Just developing a twenty minute presentation to a mother’s group can be a great way to find new clients.

And, if speaking does scare you, you will get the added bonus of overcoming your fear…which can give you a great feeling of accomplishment…not a bad bonus!

My speaking experience this week was a ton of fun! What a fabulous group. These ladies sure know how to throw a party. And, it didn’t hurt that it was a Halloween party, and most everyone was dressed up. I can’t remember the last time I spoke in front of people when I wasnt nervous at all… Well maybe a tiny bit. But all those costumes kept me from having to picture the audience members in their underwear.

If you want to grow your photography business by speaking, you can start slow. Join a networking group and ask for five or ten minutes to tell the other members about what you do. The more you talk in front of groups, the easier it will be, and someday, like it has for me, it may even become fun!

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by admin

Overcoming FEAR

August 26, 2014 in Business Tips, Fear by admin

Today’s blog is on FEAR. Although I consider myself a relatively courageous person, from time to time fear steps in to remind me that I too am human, and vulnerable to that ever so powerful emotion of False Evidence Appearing Real. That happened this weekend while my family and I visited a new local water park… Hawaiian Falls in Pflugerville. In today’s video blog I tell my story of the fear that gripped me, and how I managed to overcome that fear… at least long enough to do what I needed to do.

In our business and in our life we are going to come up against fear. Maybe you are terrified of cold calling, or maybe you are afraid of meeting and talking with people you don’t know. Fear can crop up many places. But you can handle fear if you have a way to tame the thoughts in your mind, and calm the uproar in your body. If you have something to focus on that is bigger than you.

I call that something A Stand. A Stand is what you stand for in this life. It’s much bigger than a goal or an objective. It’s who you want to be for the world. My Stand is to make a difference for people. And, when I am faced with a giant fear, that’s what I draw on to move forward. I look around and see how what I am about to do is going to be a benefit to someone else, and I focus on that benefit, instead of what I am afraid of. Sometimes that fear can be like a wave that still comes rushing back in, but if you can calm your fears, even for a moment, that small moment can be enough to help you show up in the world as who you want to be. And that is the way that you get to be who you were meant to be, and how you get to help others along the way.

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by admin

Photography Business Tips – Reduce Anxiety, Fear & Overwhelm by focusing on what you want and what you can control

May 14, 2014 in Business Tips, Fear, How to start a photography business, Photography Entrepreneurship by admin

Today’s photography business tip is on reducing anxiety, fear and overwhelm… really any negative emotion.

In today’s challenging marketplace, especially in the photography industry, it is easy to get caught up in overwhelm, fear and anxiety. After all, running a photography business is a real challenge. There are so many things to do, marketing, sales, photography, packaging, accounting…. the list goes on and on. And it’s easy to feel like we aren’t doing well enough at all of them. There is also no shortage of negative things to focus on in the market. It’s easy to complain about the “shoot and burn” photographers that seem to be multiplying like rabbits, and it’s easy to be upset with camera manufacturers who don’t seem to have our back anymore. The fact is… if you need something to complain about or something negative to focus on, you probably don’t need to think very hard.

But, the problem with complaining and focusing on the negative is that the negative thoughts begin to create negative feelings. Those negative feelings make it hard to concentrate, and it’s almost impossible to create a positive outcome while you are holding a negative thought.

But just as easy as it is to make yourself feel bad with negative thoughts, you can shift your focus to what you DO want to create. Once you are holding that amazing outcome in your thinking, you can move on to the next step, focusing on what you can control. There are tons of things within your control. Your photography skills, your business skills…. these things can always be improved upon, and they are completely within your control. The “shoot and burn” photographers…. you have no control there. So just don’t even go there! Focus on where YOU have the power, and on what YOU want, and you will not only increase your odds of success, you will enjoy the journey a lot more!

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by admin

Photography Business Tips – Overcome your fear of rejection – Joel Grimes

May 3, 2014 in Business Tips, Fear, How to start a photography business, Photography Entrepreneurship by admin

This video is totally worth watching… even though the audio is awful and it cuts off at the end.

While I was at Texas School, I had the opportunity to meet and talk with Joel Grimes. Unfortunately, we were offsite, and I didn’t have my lav mic or D800, but I couldn’t pass up the chance to share his wisdom with you.

Joel is not only a fabulous talented photographer, but he is also a brilliant marketer. Joel Grimes understands what holds most of us back from succeeding in areas of our life and business… and that’s the fear of rejection. Before and after recording this video at the Texas School of Professional Photography in Addison (Dallas) Texas, Joel Grimes shared several other stories about how to shift your perception regarding sales and cold calling so that you can program yourself to succeed in these areas. I didn’t take Joel’s class at Texas School, but I am confident that the students that did learned a TON about how to be a successful photographer… even in today’s market.

To succeed in photography today, you really need to have your head on straight, and part of that is learning how to overcome fear… especially the fear of rejection.

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by gtpkate

Photography Business Tips – Failing your way to Success

February 26, 2014 in Business Tips, Fear, Goal Setting by gtpkate

While most people view failure as a negative in their lives or their businesses, failure is actually just a stepping stone to future success. As a wise man once said “there are no unrealistic goals, only unrealistic time frames”. What he meant by that is that, for the most part, anything that you want to accomplish is possible… you just have to keep going and never quit. Often people will quit when things get difficult, but if you can hang in there through the temporary failures, your success is almost assured.

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by gtpkate

Photography Business Tip – Shift Your Focus

January 11, 2014 in Fear, Goal Setting by gtpkate

Today’s photography business tip is to shift your focus. Kate talks about shifting focus from the problem to creating what you want for your outcome.

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by gtpkate

What you Focus on EXPANDS

January 9, 2014 in Fear, Goal Setting by gtpkate

Kate talks about re-focusing your mind onto what you want, rather than what you don’t want, to help get yourself out of negative emotional states.

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by gtpkate

After Earth – “Fear is a Choice”

January 9, 2014 in Fear, Goal Setting by gtpkate

Kate discusses the quote from the movie After Earth where Will Smith’s character talks about fear, and how it is simply a product of our thoughts about the future.

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