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Free Photography Business Coaching Sessions still available

July 18, 2014 in Business Tips, photography education, Photography Entrepreneurship, Photography Tips by admin

I still have a couple of free photography business coaching sessions left, but they are almost gone, so click on the mini coaching session button the right to register and claim yours today!

We will be taking next week off to implement on some things for the new blog direction. We are very excited about where we are going, and we hope it is going to be hugely transformative for your photography businesses as well.

If you came to see a photography or business tip, we have lots of previous blogs still posted that you can review by just scrolling down. :-)

If you registered to receive a coaching session, but didn’t receive the phone number to book your appointment, feel free to contact me at our studio @ 512-997-7429.

See you in about a week!

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Free Photography Business Coaching Sessions still available

July 17, 2014 in How to start a photography business, Photography Entrepreneurship by admin

We still have a few free photography business coaching sessions available. Just click on the pink button that says Mini Coaching Session to register. They are going fast, so don’t delay. If you missed the Free Action Planner, I am afraid that it is no longer available for free, and we haven’t figured out how that’s going to work just yet, but we will have it offered later for a nominal fee. So hang in there if you missed it.
If you came here today to get your daily photography business tip fix, and are disappointed by the fact that we are using our available energy resources to transform the blog, be assured, there are tons of videos on the site, and you probably haven’t seen them all. Just scroll down to see photography and business tips videos dating back to December 31st, 2013.
And finally… I want to say Thanks to everyone who has registered so far for their free mini coaching session. I am already getting great information that is going to help me improve the blog… which will ultimately improve your businesses as well. THANKS!

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Free Coaching Session

July 16, 2014 in How to start a photography business, Photography Entrepreneurship by admin

In an effort to improve my blog and provide my listeners with the most relevant and up to date photography business tips, I am giving away free coaching sessions to the first 20 folks who click on the Mini Coaching Session button here on the blog page.

To receive your free coaching session, you will be subscribed to my blog list. Don’t worry… you can always unsubscribe very easily later if you decide it’s not valuable for you. This is simply the only way that we can legally email you.

Be prepared to bring to the call your most challenging business problem, so that we can transform it together.

So, if you would like a free coaching session, click on the link. And… feel free to send it along to your friends if you like. There are only 20 spots… so Don’t Delay!

I look forward to speaking with you soon!

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Cha, cha, cha, Changes

July 15, 2014 in Business Tips, How to start a photography business, photography education, Photography Entrepreneurship by admin

Changes are coming to my photography and business tips blog. Exactly what that looks like is still being created, so I can’t tell you what is going to happen, but I can tell you why things will be changing.

Providing value is only possible when the provider understands what the providee wants and needs. With so many different photography business models and specialties, it has been a challenge to provide photography and business tips on a daily basis that will be relevant to everyone. For example… I can give you the tip to set up profitable pricing, but without knowing your level of experience, your comfort level with sales, your market, your financial goals, your Cost of goods, I cannot, in good conscience, offer you a detailed pricing model.

One of the most powerful things about having a coach is that they know you, your business and your goals, and that makes it really easy for the two participants… the photography business owner and the coach… to design a plan of attack that will create the biggest change in the shortest amount of time. Up until now, I have tried to provide pretty general photography and business tips without getting into much detail. My hope was that the tips would be valuable to most photographers who found my blog. But I am finding that sharing the “what to do” is less empowering than sharing the “how to do it”… which is what I provide as a coach. And… to do that I need to understand where each person is coming from.
So how do I do that on a large scale? That is the question that I am struggling to answer, and I would appreciate any feedback that you can give me while I look at how to improve my blog for the benefit of my subscribers. What type of programs appeal most to you? Do you prefer webinars, one on one phone calls, mastermind groups? Would you rather pay an hourly rate to get expert one on one assistance or would you like a small monthly fee to have access to a membership site that includes lots of programs to help with specific topics? What are your biggest struggles right now in your business? And what would it be worth to you on a monthly basis to solve those challenges? I want to know more about you guys and your businesses, so that I can find the best ways to help you succeed.

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Photography Business Tip – Get a support team with outsourcing

July 14, 2014 in Business Tips, How to start a photography business, Photography Tips by admin

Creating a great support team is not only about hiring employees. As a matter of fact, unless you really have the volume for employees, I don’t recommend you hire any at all until you have to. Employees bring with them their own set of business challenges, and there are lots of ways to get some of the less fun and more detail heavy items handled without ever having to hire an employee at all. Nowadays, many of your photography business details can be handled online. Companies like Fiverr ¬†and Retouchup can be great resources for outsourcing things you may not like to do or don’t have time to handle in your photography business. The truth is that, as the business owner, you shouldn’t be handling things like retouching images or copyrighting (that’s writing copy… not image protection)… things that you can outsource online. You should be focusing on creating your photography, growing your photography business, and serving your clients. Outsourcing can be an inexpensive way to get some of your time and life back. Make a list of all of the things that you could turn over to someone else, and then start with the thing you hate doing the most. Maybe that’s getting a virtual bookkeeper. Trust me… it will be well worth setting some of these systems up, and it will make growing your photography business a lot less painful.

If you want to read a great book on this Timothy Ferris’ book The Four Hour Work Week is a great read!

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Photography Lighting Tip – Look for light in the environment

July 11, 2014 in How to start a photography business, photography education, Photography Entrepreneurship, Photography Tips by admin

Todays’ photography tip is to look for the light that is naturally occurring in your environment, and find creative ways to use that light. Leave all your flashes, strobes and reflectors at home, and go find creative ways to use the naturally reflective and subtractive surfaces in your environment to create the lighting you desire. The more you can practice being resourceful as a professional photographer, the better you will perform when you are under pressure in difficult photographic situations. So practice finding the light. It’s good to know that you can always add light if you need it, but you can leave those flashes in the car from time to time, and push yourself to create what you want with what is already there.

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Photography Business Tip – Set clear expectations up front

July 10, 2014 in Uncategorized by admin

I have noticed in the professional photography forums a trend lately where photographers are complaining about client issues that they are having, and are desperate to fix. Having client satisfaction as one of your top priorities in your photography business means that you are going to need to set clear expectations up front. Most of the issues I see photographers wrestling with could have been completely avoided had they set up clear expectations from the very start. How do you set clear expectations up front? One great way is to have clear policies for your photography business. They need to state how your business does things. For example… will you be offering digital images on CD or not? And, if so, what will the clients be able to do with these images? Things like this need to be spelled out and gone over with your client prior to the portrait session. You don’t want to end up getting to the sales presentation and then finding out that your client is going to be very unhappy with a policy that you have in place.

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HELP!

July 9, 2014 in Uncategorized by admin

Hey everybody! I have just created a new Facebook Page for my coaching business. If you have received any value from my blog, I would be ever so grateful if you would LIKE my page. Here’s the link:

https://www.facebook.com/photopreneurcoach?ref=hl

Thanks in advance!!!

Kate

:-)

 

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Photography Tip – Switch to In Person Sales

July 9, 2014 in How to start a photography business, photography education, Photography Entrepreneurship, Photography Tips by admin

If you are experiencing issues with low sales or other problems related to online sales, the solution to your problem is In Person Sales. Get your photographs off of the web! You will never be able to do your client or your work justice by selling them in an online portrait gallery. You are the expert as the professional photographer, and most, if not all, of your clients are not knowledgeable enough or skilled enough to plan out an appropriate display of their photographs. Most of them cannot visualize how amazing a 30×40 or beautiful series of three 20×20 framed museum matted portraits would look on their wall. Most of them would have no idea how to pick an appropriate size or frame for their images. And, even if they do, there is hardly anyone who has the courage to order a large framed wall portrait without the support of a professional telling them that it’s going to look great. Online photo galleries take all of the emotion out of the purchase, and emotion is what sells portraits. It’s the emotional connection that they get from seeing the images for the first time, and being excited by how fabulous they are going to look on their walls. When you put those same images online… they lose something. Now your client can look at them everyday. It’s like my momma used to say “why buy the cow when you can get the milk for free?” They have no motivation to purchase, and to create any motivation, you have to give them a deadline, which makes you the psychological bad guy… not to mention all that time it takes for you to repeatedly follow up with them. Do yourself and your clients a huge favor and spend the time to take them through the process. Help them make their selections. You know the best way to display the images you have worked so hard to create for your clients, so don’t leave them out on a limb to purchase them by themselves online. And… that doesn’t even cover the other major issue online… copyright infringement. All I have to say about that is… if the photographs aren’t online… they can’t steal them.
As a caveat to my entire rant… let me add that even with a topic like this that I feel passionately about… there are always exceptions to the rule. When we photograph graduations, if we are unable to convince our clients in the value of delivering those photographs onsite, then we will upload them to a web site gallery. Disseminating 400 5×7′s to 1200 family members in the 30 minutes between the end of graduation and the time the venue closes is not my idea of a fun evening. So, even though we always make considerably more and run into far less customer service concerns, when we deliver onsite, in these type of events, we do upload to an online gallery. But NEVER for a single family. That family is going to get my full attention, and they are going to know that in that moment, they are the most important client in the world to me. I am going to be present, and I am going to do everything that I can to use my expertise to their benefit. I want those portraits to be a source of pride and joy for their family for many years, and I know that isn’t going to happen if they order two 5×7′s and 8 wallets from my web site.

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My Story

July 8, 2014 in Business Tips, How to start a photography business, Photography Entrepreneurship by admin

There’s really very little value in listening to tips if you don’t trust that they will help you. So, today I am going to talk a little about my story, so that you can determine for yourself whether my experience will be useful for you in your photography business.

Having run portrait studios for other companies with significant success, I started my own event photography business in 1999. That was a tough time in the industry, as digital was just starting to take hold. Other photographers, long time pros in the industry were skeptical of digital, and many were vowing never to switch. The technology was extremely expensive and changing rapidly. I was forced to upgrade very expensive equipment on practically a yearly basis to keep up with the changes, and with hardly anyone else in the same field (delivering portraits onsite at events) I had to make my own way. The five years experience I had from managing studios for a national chain gave me a pretty good leg up, but Wow… was it ever hard without anyone to follow or network with! That business is now 15 years old, and going strong. And two years ago we added a portrait studio. This time there was tons of education and successful businesses to emulate. And that’s exactly what we did. Getting a business up and running successfully in two years is a lot better than 15. I have learned a ton along the way in the photography industry, and most of my lessons were painful. I don’t want you to have to struggle the way I did to figure things out. My tips are short, and they don’t have a lot of detail. If you follow them, you will find that you are probably going to need additional information to implement them. But that’s ok. The tips will help you avoid the land mines that you didn’t know were lurking below the surface, and with the basic concept in your mind, you will be able to go and get the education you need from the experts to fill in the gaps.
If you need help along the way, you can always make comments on my blog. And… if you need one on one coaching, I would love to be your coach. Just give me a call @ 512-997-7429.
Soon I will be offering some online training that goes into a lot more detail than I can cover in these short daily videos. If you have suggestions for classes you would like to see offered, please let me know.

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